A Person's Cognitive Traits are a measurement of how they think. The way a person understands and responds to the world around them is determined by the way they approach making decisions.
Analytic thinkers like to use a structured, systematic process to determine the cause of problems and evaluate the worthiness of potential solutions.
Creative people like to try something new, so they avoid the most obvious solutions and use their imaginations to search for a new and different approach.
Conventional decision-makers like to take a tried-and-true approach, so they rely upon traditional methods and familiar, well-tested solutions.
Innovative people are able to combine analytic skill and creativity, in order to find methods and solutions which are both imaginative and practical.